We founded IHT to put the consumer first, pure and simple.
We build the technology that tells each consumer which plans fit them.
I’ve spent more than 25 years building insurance and health technology companies, much of it involving the leads business. I’ve watched what happens when the plan decision comes last, or is heavily steered: consumers land in plans that don’t fit, members leave, and everyone pays to replace them.
That’s why I co-founded the Insurance Marketing Coalition: to raise the bar for how our industry treats consumers. Inspire Health Tech represents the beating heart of this change. Consumers increasingly expect a personal answer, aided by technology, and that shift isn’t going to reverse. We give the companies that serve them the tools to deliver that answer before the first conversation.
When the consumer wins, everyone who serves them does too.
What we built
Plan alignment runs a consumer’s own drugs, doctors and expected care against every plan available to them with a claims-based actuarial model, and ranks the plans by what that person is likely to spend. The answer comes first, before the agent.
We are a technology company, not an agency or marketer. We never compete with our customers for consumers, and our rankings are never weighted by carrier, plan or who pays.
What we believe
- Built for the consumer. Everyone else benefits because the consumer does.
- Plan before agent. Agents are essential; they should start from the consumer’s own answer.
- Neutral by design. The consumer’s expected costs decide the ranking.
- Prove it. Every alignment is documented and every result can be measured.
The team
Mark Seghers
25+ years building insurance and health technology businesses, with several exits. Co-founder of the Insurance Marketing Coalition and founder of the Lead Market Forum. University of Wisconsin.
Randy B.
20+ years in insurance and health care. Makes sure our agreements are compliant, transparent and mutually constructive.
Brian W.
Full-stack development leader with 20+ years building and running scalable, high-availability technology. Leads our technology team.
Marc W.
Senior sales, marketing and business development leader with experience across life, health and property and casualty markets.
IHT is guided by an advisory group of industry insiders, including leaders of insurance agencies and contact centers, consumer advocates and insurance industry veterans.
Working to raise the bar
- Founding member of the Lead Quality Alliance
- Co-founder of the Insurance Marketing Coalition
- Founder of the Lead Market Forum
- Speakers at Medicarians, LeadsCon and InsurTech Insights
Wauwatosa, Wisconsin
2510 N 85th Street, Suite 100
Wauwatosa, WI 53226
(414) 379-7401 · [email protected]
Interested in joining us? We’re always glad to hear from great people at [email protected].
Let’s talk about your consumers.
A 20-minute walkthrough of plan alignment.