When the consumer lands in the right plan, everyone who serves them gains.
Align right after capture and pass the plans that fit the consumer along with the lead. Plan-aligned leads are worth $12–$96 more to the buyer, depending on format.
Plan alignment for marketersRecruit, keep and reward your best producers. A plan-aligned leads program adds $2.7–4.8 million in value per 10,000 aligned enrollments across an FMO and its agents, and gives you a clear quality measure across your downline.
Plan alignment for FMOsAgents start from the consumer’s own answer: about 30 minutes saved per sale, higher close rates and more renewals kept, worth $236–$321 per aligned enrollment.
Plan alignment for agenciesComparison sites, enrollment platforms and ICHRA platforms can show every visitor which plans fit them, for Medicare and ACA, including consumers who enroll on their own.
Plan alignment for platforms| Who | Where the value comes from | Value |
|---|---|---|
| Consumer | Lower out-of-pocket costs in a plan that fits their drugs, doctors and care | ~$691 a year |
| Lead marketer | Plan-aligned leads are worth more to buyers, so they command a premium | $12–$96 per lead |
| Agent | Higher close rates, shorter sales conversations, more renewals kept | $236–$321 |
| FMO | Its own revenue on downline production, plus its agents’ gains | $38–$158 own; $274–$479 system |
| Carrier | Members matched to its plans who stay longer | $170–$244 |
Per aligned enrollment over the member’s expected stay, unless noted. From The Value of Plan Alignment, Inspire Health Tech, October 2026. Consumer savings from the Milliman case study, March 2024.
Tell us how your consumers reach you and we’ll show you.
