Sell a lead buyers will pay more for, without rebuilding your funnel.
Give consumers their answer right after they raise a hand, and send it with the lead.
Will it cost me leads? Will it break my flow? Will it pay?
No lost leads
Capture the consumer’s contact details first, then align right after. Alignment never gates your form, so it never costs you a lead you would have sold.
No redesign
You’ve tuned your flow for every metric. Keep it. Plan alignment is one simple API call that fits into what you already run, and the answer travels with the lead.
Real margin
Buyers gain $236–$321 per aligned enrollment from higher close rates, shorter calls and renewals kept. That’s why a plan-aligned lead is worth more to them, and to you.
What a plan-aligned lead is worth to your buyers
Each aligned lead is worth the buyer’s gain per enrollment times the share of leads that enroll, which is why the formats that convert best carry the largest premiums. As results build, buyers move from paying part of that value toward most of it.
Every marketer’s mix is different. We’ll run the numbers with your formats, your close rates and your buyers.
See what aligned leads are worth| Lead format | Share that enroll | Added value per lead | In AEP |
|---|---|---|---|
| Internet lead | 5% | $12 | $16 |
| Internet lead | 10% | $24 | $32 |
| Live transfer | 20% | $47 | $64 |
| Appointment | 30% | $71 | $96 |
Added value to the buyer, from The Value of Plan Alignment. Not counted: higher contact rates, fewer returned leads and differentiation.
The marketers who give consumers their own answer first will win the traffic.
Seniors are adopting smart tools and AI faster every month, and they increasingly expect a personal answer before they talk to anyone. That shift won’t reverse. A consumer who opted in, saw every plan available to them and chose the ones that fit is the most valuable lead in the market, with a documented, needs-based reason attached.
- A consumer-first experience your pages can promise and deliver
- Fewer returns and complaints from confused consumers
- Leads that route easily to buyers appointed with the consumer’s top plans
- A record of the CMS pre-enrollment checks with every aligned lead
You choose the volume and the lead types. We fit your flow and your buyers.
- Placement: right after you capture the lead, so alignment never costs one.
- A fair comparison: a random holdout group gets today’s experience, so the difference is clean.
- What we measure: contact and close rates, what buyers pay, returns, and how long enrollments last.
Common questions
Won’t an extra step cost us leads?
Not when contact details are captured first and alignment runs right after. Alignment should never gate the form.
Do we have to rebuild our pages?
No. One API call fits into the flow you already run. How much of the result you show the consumer is your choice.
Does this replace the agent?
No. The consumer reaches the agent already knowing which plans fit. The agent still advises, confirms, enrolls and serves.
Are plans ranked by who pays?
Never. Plans are ranked by the consumer’s own expected costs. Any filters, such as a buyer’s appointed carriers, are disclosed choices.
Can we keep selling standard leads?
Yes. Many marketers offer plan-aligned leads as a premium tier alongside what they already sell.
See what plan-aligned leads are worth in your business.
Tell us your formats and your buyers. We’ll run the numbers with you.