What plan alignment is worth, how to measure it, and what’s changing in Medicare distribution.
Part 1 shows why the plan decision is moving to the consumer. Part 2 shows what getting it right first is worth. Read them together.
In crowded financial markets, buyers end up choosing the product first, then a seller completes it, and it never reverses. What that means for Medicare and the ACA marketplace, and why the time to act is now.
Read the summary and downloadWhat getting the plan right first is worth to consumers, lead marketers, agents, FMOs and carriers, with the retention model, evidence and a measurement plan.
Read the summary and downloadHow an FMO can put plan alignment to work through a plan-aligned leads program, with value at FMO scale and a launch plan.
Request a copyConsumers align to the right plan first, then connect to an agent who sells it. Everyone in the chain benefits.
Read the articleWhy the premium is the wrong place to start for members sent shopping on a deadline.
Read the articleDrugs, pharmacy, doctors and cost preferences, checked for every plan before the conversation starts.
Read the articleIn energy, car insurance, term life, mortgages and mutual funds, buyers ended up choosing the product first, and the market never went back. IHT’s new paper shows health coverage is next, and pairs with an updated edition of The Value of Plan Alignment. Read the summary.
IHT publishes a full-chain analysis of what plan alignment is worth, from the consumer’s $691 a year to $2.7–4.8 million per 10,000 enrollments across an FMO system, with a measurement plan. Read the summary.
We’ll walk through the numbers for your book.
