Leads your best agents will want.
Plan-aligned leads close more, keep more, and keep your agents with you.
Recruit them. Keep them. Make every one more productive.
Recruit and keep producers
Leads that close better and books that last are among the strongest reasons for an agent, and their book, to join you and stay.
More production per agent
Agents confirm the right plan instead of walking through every plan. They write about a third more business in AEP with the same hours.
Reward your best
Give your most loyal, productive agents leads that already know their plan. It’s a reason to produce, and a reason to stay.
$2.7–4.8M per 10,000 aligned enrollments
Members who stay longer keep paying on renewals, and agents who skip the plan-by-plan walkthrough write more business. Counting only carrier pay that goes to the FMO, that’s about $38–$158 per aligned enrollment. Add your agents’ gains and the whole system gains about $274–$479.
Fewer January surprises, too: members who chose a plan around their own drugs, doctors and costs have fewer reasons to switch in the January–March window, when commissions and overrides are taken back.
| Aligned MA enrollments per year | FMO’s own gain | Whole system |
|---|---|---|
| 10,000 | $0.38M–$1.6M | $2.7M–$4.8M |
| 50,000 | $1.9M–$7.9M | $14M–$24M |
| 100,000 | $3.8M–$16M | $27M–$48M |
From The Value of Plan Alignment. Low end: retention only. High end: adds AEP capacity.
Smarter routing and a quality measure across your downline
- Route by alignment. Each lead arrives aligned to specific plans, so it goes to an agent appointed with that carrier.
- The alignment match rate. See what share of enrollments landed in one of the consumer’s top plans, by agent and by lead source.
- Compliance handled. Every aligned enrollment carries a documented, needs-based reason and covers the CMS pre-enrollment checks.
You choose the volume and the lead types. We fit your programs and your vendors.
- Placement: consumers aligned before they reach your agents, from the lead sources you already use.
- A fair comparison: a random holdout group gets today’s experience, with the same agents.
- What we measure: close rates, minutes per sale, early cancellations and chargebacks, and 12-month retention.
Common questions
Does this replace our agents?
No. Plan before agent means the consumer reaches the agent already knowing which plans fit. The agent spends that time closing instead of comparing.
Where do plan-aligned leads come from?
From lead marketers who align each consumer right after capture. Ask your vendors for plan-aligned leads, or let us connect you.
Comparison shoppers are disloyal. Won’t they shop again?
That holds when shopping is about price alone. Alignment matches consumers to their own drugs and doctors, so they have fewer reasons to leave.
Can results be limited to our appointed carriers?
Yes, as a disclosed choice. The ranking itself is always by the consumer’s own expected costs.
Give your best agents leads worth their time.
Read the FMO paper, or talk to us about your downline.